YouTube Select Unveils 30-Second Non-Skippable Ads for CTV: Enhancing Advertising Reach and Monetization"
In a recent announcement at Brandcast 2023, YouTube revealed its latest update for YouTube Select on Connected TV (CTV) - the introduction of a new 30-second non-skippable advertisement. This change comes after previously displaying two 15-second non-skippable ads on large screens. With YouTube Select targeting the top 5% of popular and highly-viewed content in specific niches, advertisers can now benefit from a greater reach and advertising success.
YouTube's decision to implement this new ad format stems from the platform's observation that YouTube Select now captures over 70% of impressions on TV screens. By utilizing existing assets and placing them in front of the most-streamed content, YouTube aims to make the advertising process more seamless and convenient for users.
The introduction of the 30-second non-skippable ad on CTV aligns well with users' expectations, given the viewing habits on larger screens, such as televisions. YouTube believes that viewers on such screens are accustomed to watching longer advertisements, making this new option a compelling choice for advertisers.
Additionally, YouTube is actively addressing ad-blockers, which hinder the platform's and creators' earnings by allowing users to enjoy content without ads. Recently, a Reddit user shared a screenshot of a YouTube push notification urging them to disable their ad-blocker to access the platform. The popup also presented an ad-free alternative, inviting users to subscribe to YouTube Premium, a paid subscription service offering an ad-free YouTube experience.
By taking these measures, YouTube aims to enhance monetization opportunities for both the platform and its creators, while ensuring a seamless advertising experience for users
0 Comments